Final Music Video Analysis

Overall we are extremly pleased with the progress we have made to produce the last and final music video. On a whole we believe that we have done very well. The only thing that we are disapointed with is that since the last time we went to the white studio we borrowed to film we had such a shorter amount of time in using it. We knew that we didn't have as much time as the previous time we went, however as a result of this we knew we had to go in knowing exactly what shots we needed to film in order to finish on time. When we arrived at the location, there was confusion with some other students that assumed they had the studio as well. To overcome this we had to find the teacher that said we could have the studio, eventually this issue got sorted however it set us back by 45 minutes. As a result of this it caused us to miss out 2 lines of the song accidentally as we ran out of time and already was given half an hour more. As a result of this we had to use some of our old clips from previous filming and edit them in to try and fit in.

Final Alfie Music Video

New Alfie Video Draft

Throughout this video there are a few errors in which we plan to try and change to make it correct. Some of these errors are the areas such as halfway through when filming as we had such a short time in the studio we felt rushed and felt like we didn't get a shot that we wanted. When it came to editing our video we realised we had a gap for the lines "Oh little brother please refrain from doing that, I'm trying to help you out so can you stop being a tw*t" as a result of this from previous filming attempts at our white studio location we had to use some old shots. This then therefore meant the lighting was different as we went at different times of the day the other times we went. The only way we thought it would look okay was if we were to change these bits to black and white, which maintained the white background throughout the film. As well as this there is a few errors with order of shots which illustrate the lyrics however are accidently displayed before that line is even sang.

First Draft Of The Remake - Lily Allen "Alfie"

Finding a Studio

To use this new idea of a plain white studio, like Jessie J's video 'Price Tag' and Miley Cyrus' video '7 Things I Hate About You' we both need to find an appropriate studio that is nearby so that we can easily get there. We have therefore emailed photography studios in Lutterworth/ Rugby and Leicester. So far we have emailed 7 photographers asking to use their studio, 2 have replied saying they are fully booked and too busy up to Christmas so we are now waiting on replies from the 5 others. Using a white studio will completely strip back the video and will make it look more simplistic. As the basic narrative has already been done in a house (Lilly Allen's video) we thought that using a plain background would work well and would emphasise the bright bold colours used and would give it more of a ‘pop’ look.

Filming Progression

When fiming our video we had some difficulties as our location which was my house, we had the cleaner come to the house and we had to hurry up with some of our clips in order to get out of her way this unfortunately happened coninidently on both the days we decided to film. With better organisation we could have re-arranged a day where the cleaner was not there. Aswell as this when we did our first filming session the lightint from outside was a lot darker than the second time we filmed this therefore mean't that in some of the clips the lighting may appear different to other clips.  Also our choice of character became really hard to be able to get Meg (our artist) again to be able to film without her being busy, at college or unable to get to the location. Therefore to overcome this I had to pick her up and bring her back to the location in order to be able to film. With all of these factors combined we had slightly fallen behind with our schedule and missed out some filming of clips meaning we had gaps in our draft which we still need to film. For our final one I think we will refilm certain clips of the video to get our ideal lighting and do the bits we have missed out.

Alfie Music Video Draft 2

Editing our video

When editing our video we had a couple of difficulties, one being that we couldn’t upload the footage onto the school computers easily which resulted in us taking a little longer to make the video. We eventually got the clips working on Livs mac which made it simpler for us as the software that was provided (iMovie) was very straightforward. The other being that we had realised that we had missed some shots and therefore had to add in the spoofs to fill in the missing shots. The shots of our artist worked okay but we both feel that they could have turned out a lot better so we will therefore have to reshoot certain parts. This makes it more difficult for us both as we have to make sure our artist is dressed exactly the same and will have to make her hair and makeup identical to how it was when we filmed it the first time.
As our video is based on a narrative, Milly is singing and acting out the words throughout. This made it very difficult to get the lip syncing accurate. There are parts in the draft where it is clear than it needs to be re-edited. Despite this we feel that we have developed our skills and are quite proud of our draft.

Alfie Animatic

Alfie Music Video Draft